Safi

The Pottery Capital of Morocco

Safi is a historic coastal city located on the Atlantic Ocean, in western Morocco. Known as the pottery capital of the country, Safi combines a rich artistic heritage, deep history, and a strong connection to the sea. Less crowded than major tourist cities, Safi offers visitors an authentic Moroccan experience with a unique cultural identity.

The city has a long history influenced by several civilizations, including the Portuguese, who left a strong architectural mark in the 16th century. One of Safi’s main landmarks is the Portuguese Fortress (Dar El Bahar), dramatically built on the ocean cliffs and offering stunning views of the Atlantic. Nearby, the Kecharia and old city walls reflect Safi’s historic importance as a former trading port.

Safi is internationally famous for its traditional pottery and ceramics. The city’s pottery hill, known as Colline des Potiers, is a must-visit site where artisans shape and fire ceramics using techniques passed down through generations. Visitors can watch craftsmen at work and purchase beautifully decorated plates, tajines, and decorative pieces directly from local workshops.

The medina of Safi is lively and authentic, with traditional markets, local shops, and a daily rhythm closely tied to fishing and maritime life. The National Museum of Ceramics, housed in the historic Kechla fortress, displays an impressive collection of Moroccan pottery from different regions and eras, highlighting Safi’s role as a center of ceramic art.

Safi is also well known among surfers thanks to its powerful Atlantic waves. Safi Beach and nearby surf spots attract international surfers, making the city a growing destination for surf tourism. Fresh seafood is a highlight of local cuisine, with grilled fish, sardines, and traditional Moroccan dishes served in small restaurants overlooking the ocean.

With its artistic heritage, historic monuments, ocean landscapes, and relaxed atmosphere, Safi is a fascinating destination for travelers looking to explore Morocco beyond the classic tourist routes. It is a city where history, craftsmanship, and the Atlantic Ocean come together in a truly authentic way.